Awaed · Riyadh, Saudi Arabia
Saudi wealth-tech app — US & Saudi stocks, IPO access, gold, investment funds, and time deposits in one platform
$2.6B trading volume5.4M SAR IPO Access57% active users ↑2× trading vol3× active users2× valuation in 1 yr
- Led Awaed's product strategy, positioning against local and global players across the GCC wealth-tech market
- Set the product roadmap for all product lines to move towards our North Star metric
- Defined Awaed+ strategy — a premium SaaS model to drive revenue generation and retention
- Set the Awaed 2.0 vision to elevate products' scalability and AI-powered features
- Launched IPO Access for Saudi & US Markets — generating 5.4M SAR in subscriptions
- Led Pre and Post Market Trading — $2.6B trading volume, 57% active users increase
- Led 4+ new premium features to serve Awaed+ subscribers
Sllr by Bosta · 2+ years
E-commerce platform enabling merchants to launch online stores with payments and shipping. Sllr Chat syncs catalogs with Meta inbox and creates orders from chats.
GMV £1.28M→£32.3M (25×)Active stores 73→1,004 (13.7×)Orders 2,847→61,645 (23×)£1.1M online paymentsLed full rebranding
- Took Sllr from an MVP to a scaled product, achieving 25× GMV growth across 2.5 years
- Grew active stores from 73 to 1,004 through product-led activation and retention loops
- Shifted payments from 100% cash-on-delivery to £1.1M in online transactions
- Shipped orders jumped from 2,601 to 61,310 with 98% success rate
- Led the Sllr rebranding initiative — strategy and full execution
Bosta · 4+ years
A Logitech company providing e-commerce sellers with seamless shipping, fulfillment, digital wallet, analytics, capital lending, and a free e-commerce platform.
7× annual revenue growth8× active users growthLed Bosta rebranding5 products launched
- Launched Bosta Dashboard, Wallet, Analytics, Box (US/China/Dubai imports), and Capital (merchant lending)
- Optimized Customer Acquisition Cost through self-serve features for product-led growth
- Part of driving annual revenue growth 7× and active users 8× over 4+ years
- Shared in pivoting the company's direction for a higher valuation
- Led the Bosta rebranding initiative — strategy and execution
Luciq (formerly Instabug) · 3 years
SaaS platform — crash reporting, performance monitoring & in-app surveys. Used by 25K apps including Figma, Lyft, Verizon, and PayPal across 4B+ devices.
3.5× annual growth in 3 yrs25K apps · 4B+ devicesFigma · Lyft · Verizon · PayPal
- Built a new line of products focused on product manager mobile teams
- Scaled In-App Surveys MVP to a key product in the Enterprise package
- Shipped brand-new product: Feature Requests Voting
- Built world-class customer support team (18H/7D), Help Center, Product Videos, and Documentation
ITWORX Education · 2+ years
TeacherKit (classroom management) & MathSprint (gamified K-12 math) — 2 apps scaled to 8, acquired by school enterprises.
App Store rating 3 → 4.92 apps scaled to 8Acquired by enterprises
- Raised App Store rating from 3 to 4.9 by resolving key user frustrations
- Increased feature adoption, user acquisition, and international downloads through knowledge base, video library, and localization
- Integrated a public roadmap tool to capture user feedback and influence direction
ITWORX · 7+ years
Testing activities across multiple enterprise projects. Rose through SQE → Senior SQE → Software Quality Lead.
7+ yearsSQE → Senior SQE → Quality Lead
- SQE → Senior SQE → Quality Lead — test cases, test plans, and quality strategy across multiple enterprise projects
- Foundation that shaped a deeply technical, user-centric product mindset